Born of an inspirational trip to Tokyo, Superdry’s style values can be recognized within its incredible tailoring, super-soft cotton with authentic vintage washes, high-quality fabrics and iconic hand-drawn graphics all combine to create future classics. Superdry is a true British fashion success story whose brand DNA is synonymous with intricately detailed design, premium-quality fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage Americana sportswear, Superdry has evolved into the most diverse British lifestyle brand with a true global reach. The initial collection of five t-shirts, which included the iconic Osaka 6 worn by David Beckham, has grown into seasonal collections comprising thousands of items and over 500 distinctive logos.
Opening its flagship store on London’s Regent’s Street, Superdry earned its place among the great British retail brands. Today, Superdry has true global reach and a cult celebrity following. Collections are sold via more than 500 global retail points, from London to Mumbai, New York to Hong Kong. With stores opening across the world and bold new collaborations pushing the brand forwards, Superdry’s status as one of the world’s most exciting and innovative lifestyle brands is assured.