Victoria's Secret is coming to PALLADIUM and opens on May 29 at 10 am

Already on Friday, 29 May 2026 from 10 am, PALLADIUM will transform into a place where dreams of beauty and confidence become reality. Victoria’s Secret is opening its new boutique and inviting all lovers of style to an unforgettable experience.

This arrival is a major event not only for PALLADIUM but for the center of Prague as well. Victoria’s Secret, a brand that sets the tone in global fashion, brings iconic lingerie, elegant clothing, sensual fragrances, and the youthful energy of the PINK collection.


What awaits you inside the boutique

  • Design that draws you in
    An interior full of elegance, light, and photogenic corners you’ll fall in love with.
  • Complete assortment
    From iconic bras to comfortable loungewear pieces and beauty must‑haves.
  • Fashion experience
    Inspired by the legendary VS fashion shows celebrating femininity, strength, and individuality.
  • Global prestige
    PALLADIUM in the heart of Prague joins boutiques in destinations like Paris, Shanghai, and Miami.


Why it’s a big deal the opening of Victoria’s Secret is more than just a new store — it’s a symbol of luxury, confidence, and style. The brand attracts attention worldwide and creates an atmosphere that inspires. For PALLADIUM, it means a new magnet for fashion enthusiasts, tourists, and everyone who loves beauty and exceptional experiences.


Opening on Friday May 29, 2026 at 10 am

Opening on Friday, May 29, 2026 from 10 am. During Friday’s opening, you’ll have a unique chance to receive a free iconic Victoria’s Secret shopping bag. Simply make a purchase of at least 500 CZK and the bag is yours! You can have your initials embroidered on purchased goods for free and also have your photo taken in front of the photo wall.

The opening of the Victoria’s Secret boutique in PALLADIUM on floor +1 begins at 10 am already this Friday, May 29, 2026.