Under Armour Brand House Palladium
Under Armour was founded in 1996 by former American footballer from the University of Maryland Kevin Plank. Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey and that inspired him to make a T-shirt using moisture-wicking synthetic fabric which kept athletes cool, dry, and light.
Nowadays, Under Armour is one of the leading developers and retailers of functional clothing, footwear and sports equipment used by the world's best athletes. The brand ambassadors include heavyweight boxer Anthony Joshua, skier Lindsey Vonn, basketball player Stephen Curry and Czech Olympic champion Martina Sáblíková.
Under Armour makes you better.